Growth feels chaotic when everything is urgent. A simple 90-day plan gives your team focus: what to fix first, what to measure, and what to ignore until later.
Days 1–30: Get found
Goal: Show up when nearby customers search.
- Audit Google Business Profile and top directories
- Fix NAP consistency (name, address, phone)
- Publish 2–4 location/service pages on your website
- Launch a review request process with your team
KPI: Map views, calls, and direction requests.
Days 31–60: Convert traffic
Goal: Turn visitors into booked calls.
- Improve mobile UX and tap-to-call
- Add proof (reviews, case studies) above the fold
- Create one landing page per core service
- Set up basic analytics (calls, forms, bookings)
KPI: Conversion rate from site visits to leads.
Days 61–90: Scale what works
Goal: Reduce manual work and respond faster.
- Automate appointment reminders and follow-ups
- Add after-hours lead capture (chat or AI)
- Double down on the channel that drove the most qualified leads
- Review numbers and adjust budget/time
KPI: Cost per lead and hours saved on admin.
Keep the rhythm
Marketing is not a one-time project. Block 2 hours weekly for:
- Review metrics
- One improvement (content, automation, or ads)
- Team check-in on what’s working in the field
Consistency beats perfection. Most local businesses win by doing the basics better than competitors—not by chasing every new tactic.